Published on July 6, 2025

Pump.fun vs. Traditional Launches: Why Volume is Crucial for Both

The Solana ecosystem has seen a major shift in launch strategy with the rise of Pump.fun. It offers a streamlined, fair-launch alternative to the traditional method of creating an SPL token and seeding a liquidity pool. But regardless of how you launch, one truth remains constant: what happens *after* you hit a DEX is what truly matters.

The Pump.fun Journey: From Meme to Market

A Pump.fun launch is all about initial momentum. The goal is to hit the bonding curve target and get migrated to Raydium. But the journey doesn't end there; it begins. Once your token is live on Raydium, it's competing with every other token for attention. The initial hype from Pump.fun can fade quickly without a plan to sustain volume.

This is where a tool like our LetsBonk Volume Bot becomes essential. It helps bridge the gap from a fun launch to a serious project by maintaining trading activity and keeping your token visible on the charts.

The Traditional Launch: Building a Foundation

With a traditional launch, you have more control but also more responsibility. You need to build trust from day one. A token that launches on Raydium with zero trading volume looks like a dead project. Running a volume campaign from the moment you launch is critical for:

  • Establishing a Baseline: Shows a healthy, active market from the very first minute.
  • Building Trust: Encourages early buyers by showing there's liquidity and activity.
  • Getting Noticed: Helps you immediately start climbing the "New Pairs" lists on platforms like DexScreener.

The Common Denominator: Post-Launch Survival

No matter your launchpad, the goal is the same: maintain relevance. Both launch types benefit immensely from a post-launch volume strategy. Our bot is the perfect tool for this, providing the sustained, natural-looking activity needed to thrive in the competitive Solana market. Check out our 3-step guide to see how easy it is to get started.